SEO (Search Engine Optimization)

out rank and dominate your competitors...

Search engine optimization (SEO) is a technique for improving the amount, as well as the quality of visitors to a website, web page, store, or blog. This is accomplished through search engines (Google, Bing, Yahoo, etc.), through "natural" or "organic" (un-paid) search results instead of search engine marketing (SEM) which may involve PPC (Pay Per Click) Advertising.

The concept is the higher a website appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of searches, including image search, local search, video search and industry-specific search. SEO is a way of giving a website what is known as a "web presence." Today, ranking at the top position in search engines is practically more powerful than the "old days" of being on the front cover of the phone book.

SEO is crucial if you are trying to sell a product online or promote your business online. If you are not showing up on the first page of Google for a particular keyword, then your website will not be found by people who are searching. If your keyword is very competitive, it's going to be quite difficult to get on the "first page" much less the top spot. At ThisOnlineThing.com we counsel with clients about what keywords they should be targeting and how competitive they might be.

seo (search engine optimization)

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Want your website to be RED hot?

the majority of people look only at the top 3 search results...

SEO

This is a Cornell University Eye-Tracking Analysis of Search Engine Users’ Behavior heatmap of Google.

It shows what areas of the screen that people focused on the most. It shows not only where they looked but also where they actually clicked.

The first three search results definitely get the majority of the attention and traffic.

People's attention dropped off rapidly when it came to the search results ranging from #4 through #10.

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Ranking is Everything!

don't let a competitor out rank you...

How beneficial is it to achieve a certain ranking?

Ranking #1 for a keyword is the ideal outcome of SEO.

Why should you get the #1 ranking?

The #1 spot receives the majority of the search traffic for that particular keyword.

56.36% of the people clicked the #1 spot.

The #2 through #10 spots drop off rapidly.

13.45% and less click the #2 through #10 spots.

SEO

Contacted for SEO services lately?

watch out for scams...

Have you ever received one of these spam emails or telemarketing phone calls from an individual or a company stating that they "guarantee" you a #1 ranking on Google? There are no guarantees in SEO and if anyone ever uses the word guarantee when talking to you about SEO, RUN Forrest RUN!

What they don't tell you is that there are different types of SEO - mainly "white hat" and "black hat." Most of these spammers are either trying to scam you out of your money, or they are using black hat techniques. And black hat techniques will cause your site to be removed from the index or in other words, BANNED! If your site is removed from Google's index, then it will not show up in search engine results. Houston... we have a problem!

At ThisOnlineThing.com we are long time advocators of white hat SEO. Black hat involves deception, white hat involves honesty and a lot of hard work and there is no need to use black hat deceptive techniques to get your website ranked.

Call Us! (855) WEB-THING

have questions?

Michael LaHatteSEO (Search Engine Optimization)