This is a Cornell University Eye-Tracking Analysis of Search Engine Users’ Behavior heatmap of Google.
It shows what areas of the screen that people focused on the most. It shows not only where they looked but also where they actually clicked.
The first three search results definitely get the majority of the attention and traffic.
People's attention dropped off rapidly when it came to the search results ranging from #4 through #10.
How beneficial is it to achieve a certain ranking?
Ranking #1 for a keyword is the ideal outcome of SEO.
Why should you get the #1 ranking?
The #1 spot receives the majority of the search traffic for that particular keyword.
56.36% of the people clicked the #1 spot.
The #2 through #10 spots drop off rapidly.
13.45% and less click the #2 through #10 spots.
Have you ever received one of these spam emails or telemarketing phone calls from an individual or a company stating that they "guarantee" you a #1 ranking on Google? There are no guarantees in SEO and if anyone ever uses the word guarantee when talking to you about SEO, RUN Forrest RUN!
What they don't tell you is that there are different types of SEO - mainly "white hat" and "black hat." Most of these spammers are either trying to scam you out of your money, or they are using black hat techniques. And black hat techniques will cause your site to be removed from the index or in other words, BANNED! If your site is removed from Google's index, then it will not show up in search engine results. Houston... we have a problem!
At ThisOnlineThing.com we are long time advocators of white hat SEO. Black hat involves deception, white hat involves honesty and a lot of hard work and there is no need to use black hat deceptive techniques to get your website ranked.